50% of consumers use second screen while watching TV!
Nearly 50% of consumers are using another electronic device while watching TV at home.
Consumer research identified the most popular reasons for usage as boredom, needing something else to do and keeping in touch with friends. Ten percent of respondents said it makes them feel part of the show.
‘Living with Digital’, was carried out in the USA, UK, France and Germany with more than 2,600 respondents ranging from 12 to 65+ years of age, explores the ways in which consumers interact with and consume digital entertainment and compares behaviours with those of six months ago.
The study also shows that 57% of people are watching online video content, with nearly one in four using their smartphones. Watching online video on a desktop PC is still the most common method, closely followed by laptop.
In all four countries surveyed, there has been a net increase in online video viewing over the last six months, with wider choice, more appealing content and being able to watch content at any time the key factors behind the shift.
research from Futuresource Consulting.
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